Whoopi Goldberg is lending her name and financial backing to a new line of medical marijuana products designed specifically for women.
Goldberg, who has been public about her own marijuana use, is one of a handful of Hollywood celebrities jumping into the marijuana marketplace. Bob Marley’s family has partnered with a cannabis company to produce Marley Natural products, and Snoop Dogg backs Leafs by Snoop. Goldberg said her “Whoopi & Maya” company received financial backing from three friends and family members, and she will serve as chairwoman.
“I want to go nice and slow with this. I don’t want this to be a joke to people. It’s not a joke to women,” Goldberg told USA TODAY.
The company she’s co-founded offers four products: a balm, a tincture, sipping chocolate, and a bath soak. All are infused with marijuana and aim to reduce the pain and cramps from periods. Pricing has not yet been set.